OVER 40's BUSINESS OWNING DADs

TAKE CONTROL AND START LIVING THE LIFE YOU DESERVE - INSTEAD OF ONE YOU FEEL STUCK IN

The High Value Man Project WILL TRANSFORM YOUR HEALTH, KICKSTART YOUR RELATIONSHIP AND PUT THE FUN BACK IN YOUR LIFE.

Be The Man You Want To Be

INVITATION FROM: JONNIE JENSEN - FOUNDER HIGH VALUE MAN

I’m inviting the next 25 over 40's Dads to join the High Value Man Project — a program designed to help you take control, transform your relationships, and live the life you want, not the one you feel stuck in.

If you're tired of juggling everything and still feeling unfulfilled, that's not high-value living.

By focusing on becoming the best version of yourself, you’ll see the results you’ve been craving at home, at work, and in life.

WHAT LIFE ARE YOU LIVING?

LOW VALUE LIFE

  • Worn out

  • Frustrated

  • Bored

  • Unfit

  • Lonely

  • Bad habits (smoking, drinking, etc.)

  • Failing relationships

  • Stuck and depressed

HIGH VALUE LIFE

  • Focused and confident

  • Fit, healthy, and energized

  • Positive mindset

  • Thriving in work

  • In control of time and emotions

  • Loving and supportive relationships

  • Fun, adventure, and relaxation

Men, it’s time to step up.

No need to turn your life upside down — just create a better version of it.

PRE-REGISTER NOW AND UNLOCK FREE ACCESS TO THE LODGE WEEKEND RETREAT!

Gain exclusive FREE access to our transformational Lodge Weekender. A powerful experience where you’ll push your boundaries, plan your next chapter, and build lifelong connections.

Offer Breakdown:

  • FREE Access to The Lodge Weekender (worth £1,000)

  • 10-Week Group or 1-on-1 Program

  • High Value Man coaching hub (lifetime access)

  • Support, Accountability, and a Tribe of High-Value Men


It’s time to end the frustration and feel like the man and dad you want to be. Let's GO!

WHY BE A HIGH VALUE MAN?

Unlike other programs, the High Value Man Project isn’t just about business success — it’s about building the true riches, relationships, and results you deserve across your entire life.

Using our proven 3XC Formula For Living and the FIRE CODE framework, you’ll unlock the clarity, courage, and commitment you’ve been missing as a man:

COURAGE TO LET GO OF THE BULLSH*T

Stop dragging around the weight of toxic relationships, blame and doubt. It is time to show up as your true self.

STRONGER RELATIONSHIPS

Take responsibility, have a voice, and show up fully for your loved ones.

FUN AND ADVENTURE

Success means nothing if you’re not enjoying life.

VISION & PURPOSE

Know who you are and what you want.

HEALTHY MIND AND BODY

You can’t pour from an empty cup. Build physical and mental strength.

IMPACT IN BUSINESS AND COMMUNITY

Master your time, money, and work-life balance so your business thrives without sacrificing your family.

THE HIGH VALUE MAN PROJECT WILL TRANSFORM YOUR HEALTH, RELATIONSHIPS, AND HAPPINESS.

WHY BECOME A HIGH VALUE MAN?

Unlike other programs, the High Value Man Project isn’t just about business success — it’s about building the true riches, relationships, and results you deserve across your entire life.

Using our proven 3XC Formula For Living and the FIRE CODE framework, you’ll unlock the clarity, courage, and commitment you’ve been missing as a man:

VISION & PURPOSE

Know who you are and what you want.

COURAGE TO LET GO OF THE BULLSH*T

Stop dragging around the weight of toxic relationships, blame and doubt. It is time to show up as your true self.

HEALTHY MIND AND BODY

You can’t pour from an empty cup. Build physical and mental strength.

STRONGER RELATIONSHIPS

Take responsibility, have a voice, and show up fully for your loved ones.

IMPACT IN BUSINESS AND COMMUNITY

Master your time, money, and work-life balance so your business thrives without sacrificing your family.

FUN AND ADVENTURE

Success means nothing if you’re not enjoying life.

THE HIGH VALUE MAN PROJECT WILL TRANSFORM YOUR HEALTH, RELATIONSHIPS, AND HAPPINESS.

WHY BECOME A HIGH VALUE MAN?

Unlike other programs, the High Value Man Project isn’t just about business success — it’s about building the true riches, relationships, and results you deserve across your entire life.

Using our proven 3XC Formula For Living and the FIRE CODE framework, you’ll unlock the clarity, courage, and commitment you’ve been missing as a man:

HERE'S HOW IT WORKS

High Value Man Lifestyle Audit

A personalised Blueprint Session to assess your goals and challenges.

Group or 1-on-1
10 Week Coaching

Gain clarity, accountability, and expert insights through weekly structured events and Any Questions Answered sessions.

Exclusive FIRE CODE Framework

Transform your habits and lifestyle with our proven 4-stage system.

Access to The Lodge Weekender

Experience a powerful weekend of adventure, reflection, and empowerment alongside like-minded high-value men.

Lifetime Access to All Training Materials

Keep all the modules, tools, and exercises forever.

A Tribe of High-Value Men

Ongoing support, friendship and collaboration with a network of driven men on the same journey.

FOCUS ON WHAT YOU CAN CHANGE & SEE RESULTS IN 90 DAYS

A High Value Man focuses on what he can control—building confidence, self-awareness, and momentum. You’ll develop the habits and discipline needed to create lasting change. No fluff, just results.

High Value Man TESTIMONIALS

What others are saying

“From Lost and Lonely to Focused and Confident”

"Working with Jonnie has completely transformed my life. I went from feeling alone and defeated to rediscovering myself, regaining my confidence, and seeing endless possibilities ahead. If you're considering this program, just GO for it—it will change your life."

- Jason, Finance Consultant, Dad of 2

“Clarity and Stability in a Noisy World”

"The High Value Man Project gave me the focus I needed to improve my family life, work, and health. It's not about doing more—it's about doing what's right for you. The stability I've gained has been a total game-changer."

- James, Entrepreneur, Dad of 2

“Balance, Energy, and the Confidence I Was Missing”

"Joining the High Value Man Project helped me pause, reassess, and build lasting habits. My relationships have improved, I feel better physically, and I've found the balance I didn’t even realize was missing. This program is the nudge you need."

- Mark, Financial Advisor, Dad of 3

PRICING

Choose the Right Path for Your High Value Man Journey

INNER CIRCLE

£1,200

  • A powerful 10-week group coaching experience.

  • Direct access to me for ongoing guidance.

  • Video modules and training hub.

  • Peer support.

  • Guest experts.

  • Weekly group accountability coaching.

  • Lodge Weekend Retreat Invitation

ELITE

£3,300

  • 12 weeks of 1on1 personal coaching

  • Direct access to me for ongoing guidance.

  • Participation in Inner Circle

  • Video modules and training hub.

  • Peer support.

  • Guest experts.

  • Weekly group accountability coaching.

  • Lodge Weekend Retreat Invitation

PLATINUM

£15,000

  • 24 weeks 1on1 personal coaching

  • Tailored diet, fitness, relationship, finance and styling coaching.

  • Participation in Inner Circle

  • Video modules and training hub.

  • Peer support.

  • Guest experts.

  • Weekly group accountability coaching.

  • Lodge Weekend Retreat Guest

"The Lodge" High Value Man Weekender

Every man in the High Value Man Project is invited to The Lodge Weekender. It is the ultimate weekend break designed for high-value men like you who are ready to push boundaries, build connections, and plan your next chapter in life.

From conquering fitness challenges to walking across fire, every moment of the Lodge Weekender is designed to help you break through barriers.

You’ll not only gain clarity on your goals but also develop the courage to pursue them—surrounded by a community of inspired coaches and men on the same high value journey.

If you’re ready to recharge, reconnect, and redefine what’s possible, this weekend is for you.

Limited Spots to Achieve the True Riches, Relationships, and Results You Deserve

The High Value Man Project is designed to help men take control in their life.

Because the High Value Man Project offers personalised support, we can only accept a limited number of clients in each cohort.

Inner Circle: 20 spaces per cohort

Elite: I only work with 6 x 1on1 clients at a time

Platinum: 6 VIP men - 1on1, exclusive retreats, bespoke coaching

Pre-register your interest now and book your POWER CALL to discuss the option you want to explore and the results you want to acheive.