Sustainable Masculine Development • Designed for Family Men
BE THE MAN YOU WANT TO BE SO YOU CAN LIVE THE LIFE YOU DESERVE
High Value Man is A system for living — built for mid-life men who refuse to settle. Created by a dad who lost everything and rebuilt it all. This is how you reclaim your energy, lead in your family and Live A Life You Love.
High Value Man is A system for living. built for mid-life men who refuse to settle.
Created by a dad who lost everything and rebuilt it all. This is how you reclaim your energy, lead in your family and Live A Life You Love.
You Know You Are Built For More
You’re not broken. You’re built for more — and you know it.
You’ve ticked the boxes: business, family, success. But despite the hard work and results there is an empty worn out feeling.
This was not the plan. You know there’s another level. A version of you with more energy, more purpose, more fire in your gut.
A life where happiness and success don’t come at the cost of your health or relationships.
Where you’re free to be yourself — experiencing the fun, adventure and peace you deserve.
This is a High Value Man life.
It's not therapy nor is it a guru regime.
It’s a lifestyle system — a structure to unlock your potential so you can be the man, the father, the leader you want to be.
We call it the High Value Man System for Living.
When you follow it, the results are inevitable.
Men, It's Time For A New Way
I'm Jonnie Jensen. A divorced, business-owning dad with two incredible kids.
I'm also the founder and head coach at the High Value Man Project.
At 51, I’m fitter than ever, with a relationship I always knew was possible — but never had until now.
I had to hit rock bottom before I realised I had been getting it all wrong. Doing everything for everyone else, expecting the relationship, success and happiness I deserved.
After the miscarriages, my brother’s suicide, years of relationship stress, then divorce and family court chaos, I was burnt out and broken.
I thought I was being strong by carrying it all. But my exhaustion, silence, and disconnection were part of the problem.
I had no plan. No encouragement. No structure.
So I built one. And it changed everything.
⬇️ CHOOSE WHERE TO START YOUR JOURNEY ⬇️
From Drained To Unstoppable
Every man I work with hits an uncomfortable truth: “This isn’t working.”
We take on everything. We hold it in. We believe if we just push harder, things will get better.
But when it doesn’t — when just one area of life is heavy, hollow or directionless — it drags us down.
That’s low value living. And it’s a death spiral.
The High Value Man lifestyle is the new way.
A system where you define the life you want and build it with clarity, courage, and consistency.
This isn’t selfish. This is self-leadership. Here’s the difference:
LOW VALUE LIFE
Worn out
No clear goals or results
Failing relationships
Bored and frustrated
Unfit
Lonely
Bad habits (smoking, drinking, porn)
Stuck and depressed
HIGH VALUE LIFE
Focused and confident
Fit, healthy, and energised
Positive mindset
Thriving in work
In control of time and emotions
Loving and supportive relationships
Regular fun and adventure
Relaxed and at peace
The Solution
The High Value Man System For Living
The secrets of success are not that secret, it's just that most men won't do what it takes.
The High Value Man System For Living runs on two proven frameworks to transform your mindset and behaviour.
This is not therapy or guru hustle. It is knowledge taken from writers, coaches, spiritual leaders and ancient cultures. Proven principles to create the life you desire being the man and dad you want to be.
3XC FORMULA
Knowing who you are and what you want is what defines you as a man.
Failure to know or follow this will eat away at you.
When you are clear on your 3XC it gives you purpose, strength and character.
You can inspire others, take on any challenge and achieve the results you desire.
CLARITY
Define the life you want and the values and strengths you need to live by.
COURAGE
Let go of the past, say what needs to be said and be your true self every day.
COMMITMENT
Showing up daily through action, discipline and integrity.
FIRE CODE
Your habits and routines are what fuels you. They either light you up — or burn you out.
That’s why the FIRE CODE is the foundation of the High Value Man lifestyle. It focuses men on what matters most - themselves. Not to be selfish, but to be stronger for others.
It is not a rulebook. This set of habits is the barometer to your High Value Man lifestyle and success.
FOCUS
Your mindset, fitness, and health
IMPACT
Your money, business and community
RELATIONSHIPS
The love, connection and support you share with the people around you.
ENERGY
The fun, adventure and peace you have in your life.
Weekly Podcast
139+ Episodes Of Being The Man And Dad You Want To Be
Every week, I break down the mindsets, strategies, and principles that separate high-value men from everyone else. Real talk, no fluff, quality banter.
Audio Podcast
Available on all major platforms
Deep-dive conversations about masculinity, leadership, and transformation. Perfect for your commute or workout.
YouTube Channel
Live recordings & exclusive content
Watch the full episodes live, plus behind-the-scenes content and exclusive YouTube-only discussions.
Free Tools & Community
Start Your Journey At BASECAMP
This complimentary community contains a series of tools and live coaching to introduce you to the High Value Man System For Living.
Whether you're rebuilding after a breakup, want a fresh start in your relationship, or want to take control of yourself so you can lead like the man you want to be - we have the kickstart you need inside BASECAMP.
What's Inside BASECAMP?
You 2.0
Core principles every high-value man needs to master.
High Value Man Lifestyle Checklist
Transform your habits and routines so you wake up energised, calm and in control of your day.
Live Coaching Calls
Get your questions answered and start to receive the direction and accountability you need to thrive.
Relationship Reset
How to rebuild trust and attraction from the ground up. A complete fresh start.
Single Dad Kickstart
Embrace this new chapter, manage your ex and thrive with your children as the Dad you want to be.
Book a complimentary POWER CALL
This Blueprint call will leave you with a strategy to replace stress and drama with freedom and ease.
THE MAN AND DAD YOU WANT TO BE
Choose Your Level.
Build the Life That Works.
This is where vision becomes action — and action becomes results.
Start with the Inner Circle, your weekly rhythm of coaching, accountability and community. With live calls, FIRE CODE focus, expert guests and a brotherhood that won’t let you drift.
Join now and get started right away — no waiting, just high value action.
Then, three times a year, we run the 3XC Accelerator — this is where men go all in. It’s 8 weeks of focused execution, ending in the legendary Lodge Weekender. Breakthroughs, adventure, and clarity for your next chapter.
Want it all? Go Elite personal 1:1 support to move fast, go deep, and lead at your highest level.
Wherever you start, it is time to take control — and stay in control.
Monthly Membership
Inner Circle
Always-on community, with coaching, accountability and a network of like minded men.
£69 / month
Private community
Live coaching calls & guest experts
Weekly accountability & AQA session
Relationship and Single Dad support
Fitness & Lifestyle challenges
Library of on-demand coaching and event recordings
Priority access to events and Lodge Weekenders
8-Week Program
3XC Accelerator + Lodge Weekender
Take control of your focus, energy and joy so you achieve your targets and feel great, not burnt out.
£850 - £1,200
8-week structured program following the 3XC & FIRE CODE training
Small group mastermind (30 max)
1on1 strategy planning and review
Weekly accountability
Specialist expert coaches to target the results that matter to you
Lodge Weekender with life changing experiences and laughter
6 month access to the Inner Circle
* ask for non-Lodge price
1-on-1
Elite 1on1 Coaching
Personalised 1on1 work to move past challenges and embrace change so you can be the man and dad you want to be.
£2,500
12-week structured program following the 3XC & FIRE CODE training
1on1 strategy planning and review
Weekly 1on1 coaching and accountability
Full access to 3XC Accelerator included
Lodge Weekender invitation
with life changing experiences
12 month access to the Inner Circle
THE LODGE WEEKENDER
3-Days Of High Value Adventure & Connection
Three times a year we host The Lodge Weekender. It is the ultimate weekend break designed for high-value men like you who are ready to push boundaries, build connections, and have shit load of fun.
Every man in the High Value Man Project is invited to The Lodge Weekender.
From conquering fitness challenges to walking across fire, each Lodge Weekender is different and designed to help you break through barriers.
You’ll not only gain clarity on your goals but also develop the courage to pursue them - surrounded by a community men on the same high value journey.
If you’re ready to recharge, reconnect, and redefine what’s possible, this weekend is for you.
WHY BE A HIGH VALUE MAN?
Unlike other programs, the High Value Man Project is primarily focused on you.
It's about harnessing your masculinity, mindset and confidence so that you lead your life as the man you want to be.
Yes, you'll address personal issues. Yes, it will benefit your business. And yes, it will transform your relationship.
You become the best version of yourself so that you can create the true riches, relationships, and results you deserve across your entire life.
Using our proven 3XC Formula For Living and the FIRE CODE framework, you’ll unlock the clarity, courage, and commitment we all need as a man.
VISION & PURPOSE
Know who you are and what you want.
HEALTHY MIND AND BODY
You can’t pour from an empty cup. Build physical and mental strength.
IMPACT IN BUSINESS AND COMMUNITY
Master your time, money, and work-life balance so your business thrives without sacrificing your family.
COURAGE TO LET GO OF THE BULLSH*T
Stop dragging around the weight of toxic relationships, blame and doubt. It is time to show up as your true self.
STRONGER RELATIONSHIPS
Take responsibility, have a voice, and show up fully for your loved ones.
FUN AND ADVENTURE
Success means nothing if you’re not enjoying life.
THE HIGH VALUE MAN SYSTEM FOR LIVING WILL TRANSFORM YOUR HEALTH, RELATIONSHIPS, AND HAPPINESS.
⬇️ CHOOSE HOW TO START YOUR JOURNEY ⬇️
WHY BECOME A HIGH VALUE MAN?
Unlike other programs, the High Value Man Project is focused on you.
It's about harnessing your masculinity, mindset and confidence so that you lead your life as the man you want to be.
Yes, you'll address personal issues. Yes, it will benefit your business. And yes, it will transform your relationship.
You become the best version of yourself so that you can create the true riches, relationships, and results you deserve across your entire life.
Using our proven
3XC Formula
and the
FIRE CODE
framework, you’ll unlock the clarity, courage, and commitment we all need as a man.
VISION & PURPOSE
Know who you are and what you want.
COURAGE TO LET GO OF THE BULLSH*T
Stop dragging around the weight of toxic relationships, blame and doubt. It is time to show up as your true self.
HEALTHY MIND AND BODY
You can’t pour from an empty cup. Build physical and mental strength.
STRONGER RELATIONSHIPS
Take responsibility, have a voice, and show up fully for your loved ones.
IMPACT IN BUSINESS AND COMMUNITY
Master your time, money, and work-life balance so your business thrives without sacrificing your family.
FUN AND ADVENTURE
Success means nothing if you’re not enjoying life.
THE HIGH VALUE MAN PROJECT WILL TRANSFORM YOUR HEALTH, RELATIONSHIPS, AND HAPPINESS.
WHY BECOME A HIGH VALUE MAN?
Unlike other programs, the High Value Man Project isn’t just about business success — it’s about building the true riches, relationships, and results you deserve across your entire life.
Using our proven 3XC Formula For Living and the FIRE CODE framework, you’ll unlock the clarity, courage, and commitment you’ve been missing as a man:
Let's talk
FOCUS ON WHAT YOU CAN CHANGE & SEE RESULTS IN 90 DAYS
A High Value Man focuses on what he can control - building confidence, self-awareness, and momentum. You’ll develop the habits and discipline needed to create lasting change. No fluff, just results.
Unsure what to do next? Then book a POWER CALL. In this 45 min call (value £150) with me or one of my team, you will share your challenges and goals and leave with a blueprint of High Value actions that will get you the results you want.
High Value Man TESTIMONIALS
The Results From Other Men
“From Lost and Lonely to Focused and Confident”
"Working with Jonnie has completely transformed my life. I went from feeling alone and defeated to rediscovering myself, regaining my confidence, and seeing endless possibilities ahead. If you're considering this program, just GO for it—it will change your life."
- Jason, Finance Consultant, Dad of 2
“Clarity and Stability in a Noisy World”
"The High Value Man Project gave me the focus I needed to improve my family life, work, and health. It's not about doing more—it's about doing what's right for you. The stability I've gained has been a total game-changer."
- James, Entrepreneur, Dad of 2
“Balance, Energy, and the Confidence I Was Missing”
"Joining the High Value Man Project helped me pause, reassess, and build lasting habits. My relationships have improved, I feel better physically, and I've found the balance I didn’t even realize was missing. This program is the nudge you need."
- Mark, Financial Advisor, Dad of 3
THIS IS YOUR TIME
The High Value Man System For Living is designed to help men take control in their life.
A High Value Man is winning at home and in work. He looks and feels great. Has the relationship, connections and excitement he desires.
And most importantly feels like the man and dad he wants to be.
Whether you are rebuilding or reaching for the next level, the man that you got you here will not you get you to where you want to be.
It is time for a new way.
Time to live the High Value Man life.
⬇️ CHOOSE WHERE TO START YOUR JOURNEY ⬇️
Frequentyly asked questions
Anything More You Want To Know?
I’m already successful — is this really for me?
Yes. Most men in the program are already doing well — they just know they’re capable of more. This is about thriving - not just surviving - in all areas of life.
Is this good help and support for single dads?
Yes. Many single dads find their way to High Value Man as a way to get through their divorce and create a new life. You will find live coaching and special events to support divorced dads so you can thrive again.
What if I’m not a dad?
This system is for creating High Value Men — it benefits all men not just fathers. If you want structure, brotherhood, and growth, you’re in the right place. We talk a lot about being a father because many dads feel lost in their relationship and want to transform their family life.
Can I do this if I’m really busy?
Yes — that’s exactly why you should. This system gives you back time, clarity, and energy. It doesn’t add more noise. It cuts it.
How long do I have to join for?
Some High Value Man members have been working with me for 5+ years. You stay for as long as you’re growing. The Inner Circle is month-to-month. The Accelerator is an 8-week commitment. Elite is 12 weeks of private 1:1 support.
Is this therapy?
No. This is not therapy — it’s coaching, community, and a system for forward motion. We don’t dwell on problems. We take action.
