FOR MEN WHO WANT TO END THE BURNOUT & START TO THRIVE
Discover The Proven 10 Week system that puts you first So You Get energised, Achieve Your Goals And show up as the man and dad you want to be
Without therapy, burnout or trying to be someone you’re not.
16 Spaces Only
BONUS: Free Firewalking Event Aug 30th When You Get The Early Bird
WE GO LIVE AND THIS PAGE DISAPEARS SEPT 18TH
You’ve Done Everything Right... So Why The Struggle?
You're successful but burnt out and frustrated.
You’ve got the house, the business, the family — but it still feels like life is slipping through your fingers.
You’re showing up for everyone — except yourself.
You’ve tried to figure it out alone… and you’re done pretending it’s working.
You want the freedom to speak but can't face the tension and arguments.
You want to reignite the love, laughter, and passion in your relationship.
You’re tired of doing life on autopilot and long for the genuine fun and adventure you used to have.
You want to feel calm, powerful, and proud again — without faking it.
It's Time For Something New
You're not broken and there is nothing to fix.
This is about unlocking the man you know you're meant to be.
The 3XC Accelerator is a 10-week mission that empowers you to:
Reclaim your focus
Build powerful habits
Lead with clarity and calm strength
And create the balance your life is missing
When you put yourself at the centre of your life, everything else starts to work.
You show up differently
You become magnetic to your partner and kids
You start winning again — on your terms
This is about masculine leadership, lifestyle rhythm, and results you can feel.
Instead of ending the year wondering where it went, you’ll finish it strong, proud, and in motion.
That’s the High Value Man life. And it starts now.
I Thought "If I Can Just Hold Everything Together, We’ll Be Okay…”
It was January 2015.
My brother took his life in front of a train. My marriage was crumbling.
And I was in the kitchen — being told to leave.
That moment hit me like nothing else.
Because I knew something had to change.
Everything I’d done — working harder, carrying the weight, holding it all up — still wasn’t enough.
That was my rock bottom.
And what I learned was this:
"You can’t lead your family, business, or life...
Until you learn to lead yourself."
LOW VALUE LIFE
Worn out
Frustrated
Bored
Unfit
Lonely
Bad habits (smoking, drinking, etc.)
Failing relationships
Stuck and depressed
HIGH VALUE LIFE
Clear vision and values
Focused and confident
Fit, healthy, and energised
Positive mindset and emotions
Thriving in work
In control of time and diary
Loving and supportive relationships
Fun, adventure, and relaxation
Why the 3XC Accelerator + Lodge Weekender?
Because Success Without Happiness Is Not Really Success At All
Imagine taking control of yourself and hitting your goals so you no longer feel worn down and frustrated about not leading the life you know you desire.
The 3XC Accelerator is a live experience that gives you structure, momentum, and brotherhood.
It’s not therapy — but you will take control of your mind.
It’s not about six packs — but you will get stronger, fitter, and energised.
It’s not business coaching — but your work will thrive when you do.
It’s not a course — it’s a system you live by.
It is about being the man and dad you know you want to be.
At its core is the High Value Man System For Living:
A structured, practical rhythm that helps you lead your life — not just survive it.
You don’t need another mindset model.
You need a framework that fits your life, not fights it.
The 3XC Formula gives you Clarity, Courage and Commitment
The FIRE CODE sharpens your Focus, Impact, Relationships and Energy
Weekly coaching, habit tracking and accountability keep you dialled in
Whether you do one Accelerator or all three this year — you evolve.
You stop managing pressure and start building momentum.
You go from “When will this get easier?” to “Why the hell wasn’t I doing it this way?”
3XC FORMULA
Clarity.
Courage.
Commitment.
These three anchors bring you back to your true self. Working towards your vision and feeling fulfilled.
THE FIRE CODE
Focus.
Impact.
Relationships.
Energy.
This is your masculine rhythm — a practical structure to lead your life, not just get through it.
The Lodge Weekender
Every man in the High Value Man Project is invited to The Lodge Weekender.
Part empowerment, part weekend away with mates. It is the ultimate break designed for high-value men like you who are ready to push boundaries, build connections, and plan your next chapter in life.
From mindset, to team challenges, to walking across fire, every moment of the Lodge Weekender is designed to help you break through barriers.
You’ll not only gain clarity on your goals but also develop the courage to pursue them - surrounded by a community of inspired coaches and men on the same high value journey.
If you’re ready to recharge, reconnect, and redefine what’s possible, this weekend is for you.
WHO THIS IS FOR...
This is for men ready to take control, reconnect with who they are, and build a life they actually want to wake up to.
Ambitious dads in their late 30s to 50s who know they want more
Men who are tired of the cycle — ideas, burnout, back to square one
Guys who’ve tasted success but are craving depth, connection, and energy
Modern fathers who want success at home and work.
Men who are willing to be challenged, to show up, and to lead themselves first
Men who want to put the fun and adventure back in their life.
This system isn’t here to fix you. It unlocks the version of you that’s always been there — charismatic, strong and proud.
WHO THIS IS NOT FOR...
This Isn’t for Every Man — And That’s Exactly the Point
If you’re not ready to take ownership, this won’t work for you.
This is a real opportunity for men who are ready to show up and shift their lives.
Men who want someone else to do the work for them
Guys looking for a quick fix, a motivational buzz, or another free Facebook group
Victims, blame merchants, or “my ex is the problem” merchants
Men who aren’t ready to be real, to be coachable, or to be honest with themselves
Anyone who thinks showing up once a week is enough
This isn’t a course. It’s a commitment to yourself.
If you’re not ready to say "Enough!" and grab your life by the bollocks, this isn’t for you — yet.
High Value Man TESTIMONIALS
Real Men. Real Pressure. Real Shifts.
“From Lost and Lonely to Focused and Confident”
"Working with Jonnie has completely transformed my life. I went from feeling alone and defeated to rediscovering myself, regaining my confidence, and seeing endless possibilities ahead. If you're considering this program, just GO for it—it will change your life."
- Jason, Finance Consultant, Dad of 2
“Clarity and Stability in a Noisy World”
"The High Value Man Project gave me the focus I needed to improve my family life, work, and health. It's not about doing more—it's about doing what's right for you. The stability I've gained has been a total game-changer."
- James, Entrepreneur, Dad of 2
“Balance, Energy, and the Confidence I Was Missing”
"Joining the High Value Man Project helped me pause, reassess, and build lasting habits. My relationships have improved, I feel better physically, and I've found the balance I didn’t even realize was missing. This program is the nudge you need."
- Mark, Financial Advisor, Dad of 3
Here's What You Get...
The High Value Man 3XC Accelerator is a 10 week system you plug into, grow inside, and shape around your evolving needs.
3XC IMMERSION DAY - £350 value
Your foundation for the 8 weeks ahead.
A half-day deep dive on Clarity, Courage and Commitment.
Held on the first Saturday of every Accelerator.
8 WEEKS LIVE COACHING - £800 value
Weekly LIVE calls with Jonnie including open Q&A's
Midweek check-ins to course correct and hit your goals.
Applying the 3XC to yourself, your home and your work.
LODGE WEEKENDER - £800 value
A powerful, transformative experience to celebrate your growth and lock in your new identity.
Deep connection, real breakthroughs, unforgettable weekend.
FIRE CODE + WEEKLY ACCOUNTABILITY - £600 value
Take control of your Focus, Impact, Relationships, and Energy (FIRE) like never before.
Guided FIRE CODE habit tracking
Transforms your mindset and results.
This is how you reduce stress and replace it with freedom and joy.
FITNESS + LIFESTYLE CHALLENGES - £400 value
Movement, discipline, and fun — all woven into your week to create powerful shifts fast.
Reclaim your energy, strength, and edge.
Feel like the man you used to be — and better.
LIVE COACHING CALLS + GUEST EXPERTS - £600 value
Stay connected and in motion every week — because this isn’t just information. It’s integration.
Our schedule of weekly live events brings you knowledge, inspiration and accountability that would cost thousands if you went out and got their services individually.
PRIVATE COMMUNITY + WHATSAPP CHAT - £207 value
Your tribe - your brotherhood - of like minded men ready to support and sharpen you.
Direct Access to Me & The Brotherhood
Live chat for support, networking and banter - you're never alone in this.
TOTAL 3XC ACCELERATOR VALUE £3,757+
And that's before you get these bonuses...
JOIN NOW AND GET THESE BONUSES... TO GIVE YOU FOCUS AND REMOVE STRESS
Meditation For Men Who Don't Meditate
- £200 Value
The Relationship Reset
- £350 Value
The Single Dad Rebuild
- £400 Value
High Value Man 90 Min Live Coaching x 2
- £400 Value
TOTAL 3XC ACCELERATOR VALUE: OVER £5,107
You get everything for just £1,495
Total saving of £3,612!
WAIT...THERE IS ONE MORE BONUS
FREE FIREWALKING EVENT - £300 value
Kickash Firewalks host their annual "Awaken The Spirit Within" event in Scotland on August 30th.
As a gift from Master Firewalking Instructor, Barry Collins, Every Phase 1 and Phase 2 guest will be offered a free place worth £300 on this event.
Awaken the Spirit Within is a one-day, high-impact experience crafted to snap men out of autopilot. Through potent ritual, physical challenge, honest reflection, and a final firewalk, men drop what no longer serves and claim the next version of themselves.
3XC ACCELERATOR + LODGE WEEKENDER
TOTAL VALUE OVER £5000+
Secure The Best Value Tickets Now...
Everything included — the 8-week accelerator, live coaching, FIRE CODE, workshops, the Inner Circle, the full Relationship Reset, the Meditation program, and the in-person Lodge Weekender — stacks up to well over £5,000 in real value. But your investment today?
PHASE 1
ACTION TAKER
Ends August 15th
First 6 members
All Bonuses
Free Firewalking Event
Aug + Sept Coaching
£695
First 6 members
PHASE 2
EARLY BIRD
Ends August 25th
8 Members
All Bonuses
Free Firewalking Event
Sept Coaching
£895
Next 6 members
PHASE 3
FULL PRICE
Ends September 15th
Last 4 Members
All Bonuses
No Firewalking Event
No extra coaching
£1,495
Last 4 members
Don't want the Lodge weekender?
That is fine. The 3XC Accelerator has a "no Lodge" option. Just select that price - if you change your mind and there are places left you can still join later.
There are just 16 places on the Lodge Weekender
There are just 16 places on the Lodge Weekender. The phased prices are to cover the initial overheads and ensure the event goes ahead. Jump in early to take advantage of these prices and bonus event offer.
Is there a payment plan option?
Yes. Very simple. The payment plan options are shown on the order form below.
I've got questions before I book...
Of course you do. Especially if you have not been part of any High Value Man Project events before. Just book a TURBO CALL and we discuss all your questions.
WILD PROMISES AND GUARANTEES
Nada.
I've built my entire life and business by helping men remove the friction that keeps them stuck.
80% of my clients came from word-of-mouth referrals.
Some men will take the knowledge, hit their goals and transform their challenges. Others with the exact same coaching, information and support will do very little.
The 3XC Accelerator hands you the exact blueprint to become the High Value Man your family needs.
Because when you lead with clarity, courage and commitment, everyone in your world rises with you.
The High Value Guarantee
If you are looking for a refund or guarantee then the High Value Man Project is probably not for you. This for men who are in the game.... not looking for the back door.
You do not need to tip your life upside down or learn some alpha guru hustle. But you do need to show up.
Ask questions, get excited and committed from the start. Then you will see results at the end.
If you show up to every session, implement the FIRE CODE, engage with your brotherhood, and still don't feel like you're becoming the man you're meant to be - I'll refund your entire investment. That's how confident I am this will transform your life. You literally have nothing to lose except the weight you've been carrying alone.
The High Value Man System For Living is proven. Play full out and you will get the results. That is our guarantee.
HERE'S HOW IT WORKS
Set Your Path
A personalised Blueprint Session to focus your goals and challenges for the next 10 weeks.
Live Coaching & Guest Experts
Gain clarity, accountability, and expert insights through weekly structured events and Any Questions Answered sessions.
Exclusive FIRE CODE Framework
Transform your habits and lifestyle with our proven 4-stage system.
Access to The Lodge Weekender
Experience a powerful weekend of adventure, reflection, and empowerment alongside like-minded high-value men.
Weekly AQA, Chat & Support
Get questions answered on a live coaching call or post to the community for 24/7 support
A Tribe of High-Value Men
Ongoing support, friendship and collaboration with a network of driven men on the same journey.
What’s the Cost of Staying Stuck?
You’ve built the life. You’ve held it together. But you know you want more.
Without a system and strong support, most men either burn out, blow up, or quietly disappear into an unsatisfying boring routine.
The High Value Man Inner Circle gives you the tools, rhythm, and brotherhood to stop drifting — and finally lead your life again.
PHASE 1
ACTION TAKER
Ends August 15th
First 6 members
All Bonuses
Free Firewalking Event
Aug + Sept Coaching
£695
First 6 members
PHASE 2
EARLY BIRD
Ends August 25th
8 Members
All Bonuses
Free Firewalking Event
Sept Coaching
£895
Next 6 members
PHASE 3
FULL PRICE
Ends September 15th
Last 4 Members
All Bonuses
No Firewalking Event
No extra coaching
£1,495
Last 4 members
WHY BECOME A HIGH VALUE MAN?
Unlike other programs, the High Value Man Project isn’t just about business success — it’s about building the true riches, relationships, and results you deserve across your entire life.
Using our proven 3XC Formula For Living and the FIRE CODE framework, you’ll unlock the clarity, courage, and commitment you’ve been missing as a man:
JOIN THE 3XC ACCELERATOR TODAY
You get everything for just
£1,495
