"You just told me in 30 minutes what a counsellor couldn't work out in nine months."
GavBusiness owner, dad of 3
WHY BECOME A HIGH VALUE MAN?
Unlike other programs, the High Value Man Project isn’t just about business success — it’s about building the true riches, relationships, and results you deserve across your entire life.
Using our proven 3XC Formula For Living and the FIRE CODE framework, you’ll unlock the clarity, courage, and commitment you’ve been missing as a man:
Business owning mid life dads
Stop pressure at work costing you at home, and start feeling like the man and dad you want to be, in 8 weeks
Without therapy, hustle or trying to be someone you're not.
FORGE is a live eight week group programme. The High Value Man System for Living, installed alongside a band of men doing the work at the same time as you. Sixteen places a term.
16 places a term
8 weeks live coaching
Coaching men since 2018
You've done everything right
But still something is missing.
You have success, but do you have happiness?
You work hard, provide for your family and are there for your children because that is what a good man does.
But you feel worn down and out of shape. Your marriage is lonely and functional. You are a cashpoint and a taxi rather than the dad you want to be. And you just don't feel like yourself anymore.
You wonder if its real. Having another argument. Blaming the circumstances, blaming other people. Waiting for it to sort itself out.
You have lost who you are and what you want.
That is the burnout ladder. And it stops here.
The shift
It is time to thrive at home and work
You are not lazy. You are not weak. This is not a discipline problem. It is an identity and direction problem.
Most men try to fix everyone else first. The relationship, the work, the children. But fixing everyone else when you are running on empty is like repainting a house with crumbling foundations. It looks better for a while. Then the cracks come back.
It is time to put yourself first. That is not selfish, it is self leadership, because you cannot pour from an empty cup.
FORGE works by making sure you are focused, healthy and happy so you can thrive. When you put yourself at the centre of your life, everything else starts to work. That is what changes everything.
- Reclaim your focus
- Build powerful habits
- Lead with clarity and calm strength
- Become magnetic to your partner and kids
- Create the balance your life is missing
- Start winning and having fun again
Sixteen places a term
This is your masculine energy. A lifestyle rhythm with results you can feel. It's the High Value Man life, and it starts now.
Why me
I thought "if I can just get through this, we'll be okay"
It was January 2015.
My brother took his life in front of a train. My marriage was crumbling. And I was in the kitchen, being told to leave.
That moment hit me like nothing else, because I knew something had to change. Everything I'd done, working harder, carrying the weight, holding it all up, still wasn't enough.
That was my rock bottom. And what I learned was this.
"You can't lead your family, business, or life until you lead yourself."
Jonnie Jensen
What FORGE is
Be the man and dad you want to be
Because success without happiness is not really success at all.
FORGE is a live eight week group version of our Elite 1:1 experience, with coaching, accountability and cutting edge systems. It gives you structure, momentum, and brotherhood.
Our mission at the High Value Man Project is to see men thrive. Thrive in their family, in their work and for themselves. Our System For Living is a proven two step framework that reprogrammes how you focus your energy and lead your life. The results that follow are inevitable because they tap into the science behind how your brain and body operate.
- It's not therapybut you will take control of your mind
- It's not about fitnessbut you will get stronger, fitter and energised
- It's not business coachingbut your work will thrive when you do
- It's not a courseit's a system you live by
You go from "when will this get easier?" to "why the hell wasn't I doing it this way before?"
The two frameworks
3XC Formula
- Clarity
- Courage
- Commitment
These three anchors bring you back to your true self. Working towards your vision and feeling fulfilled.
The FIRE CODE
- Focus, on you
- Impact, your money, work and community
- Relationships, the people who matter
- Energy, having fun, adventure and peace
This is your masculine rhythm, a practical structure to lead your life, not just get through it.
Who this is for
This isn't for every man, and that's exactly the point
This is for you if
- You are a business owner, director or career-driven professional aged 38 to 55
- You are performing at work and privately running on empty
- You are a dad who wants his kids to actually feel the difference
- You are done with the cycle: push harder, hope it gets better, repeat
- You are ready to be honest, show up every week, and do the work
It is not for you if
- You want someone else to do the work for you
- You are looking for a quick fix, a motivational buzz, or another free Facebook group
- You are a victim, a blame merchant, or a "my ex is the problem" merchant
- You are not ready to be real, to be coachable, or to be honest with yourself
- You think showing up once a week is enough
This system isn't here to fix you. It unlocks the version of you that's always been there. Charismatic, strong and proud.
If you're not ready to say "enough!" and grab your life by the bollocks, this isn't for you yet.
High Value Man testimonials
Real men. Real pressure. Real shifts.
"I went from feeling alone and defeated to rediscovering myself and seeing endless possibilities."
JasonFinance consultant, dad of 2
"The stability I've gained has been a total game-changer. Focus across family, work and health."
JamesTech entrepreneur, dad of 2
What you get
Here's what's included
FORGE is an eight week system you plug into, grow inside, and shape around your evolving needs.
Blueprint Session
Before week one. Map where you are and what the next eight weeks looks like for you specifically.
£350 value
8 Weeks Live Coaching
Eight weeks of live group coaching with Jonnie. Not pre-recorded. Not a portal. Live calls, real answers.
£1,600 value
FIRE CODE Tracker
A weekly scorecard across four key areas of your life. It's not a rulebook, it's a barometer. Your results teach and fuel you in equal measure.
£600 value
High Value Man AI
Trained in the High Value Man System For Living principles, this evolving dashboard of AI tools gives you guided interaction alongside the programme. No more worksheets and downloads you never get around to using.
£800 value
WhatsApp Chat
Direct access and support between sessions.
£500 value
Private Community
Your tribe, your brotherhood, of like minded men ready to support and sharpen you. Live chat for support, networking and banter. You're never alone in this.
Priceless
Completion Event
Full day in person event, less than an hour from London on the High Speed from St Pancras. Overnight accommodation available in nearby hotels.
£350 value
Total FORGE value£4,200
The investment
You get everything for just £850
Invoice it through your business. Training and coaching qualifies as leadership and performance development in most UK businesses, which means it can be invoiced to your company as a tax efficient investment. Ask when we speak.
Two weeks, or your money back.
The High Value Man System For Living is proven. Play full out and you will get the results. This is for men who are in the game, not looking for the back door.
But if after two weeks of showing up to each session, completing your FIRE TRACKER and engaging with the programme you still don't feel like it is a fit for you, I'll refund your entire investment. That's how confident I am this will transform your life.
You literally have nothing to lose except the struggle you've been carrying alone.
Want it one to one instead? Elite 1:1 is twelve weeks, just you and me. And when your eight weeks are done, KOLA is the room you stay in.
Before you ask
Frequently asked questions
When does it start?
FORGE runs in eight week cycles. Your High Value Man journey begins when you register. You will be onboarded, introduced to the High Value Man coaching and invited to upcoming events. When your FORGE goes live you begin your eight weeks of live coaching, followed by the Graduation Event.
How much time does it take?
The 60 to 90 minute live call is your main weekly commitment. The FIRE Tracker takes about ten minutes. Use the course resources as much or as little as you choose. The rest of the programme is about lifestyle adjustments that energise you, connect you to the people you love and create the results you desire.
What if I miss a session?
Recordings are available. But the live call is where the real value is. The connection you make with the other men on the programme could be the biggest thing you get from FORGE.
What happens after the eight weeks?
Eight weeks is enough to make the shift and start living as the High Value Man. What holds it is the room you stay in afterwards. KOLA is our Collective of High Value Men, and nobody is asked to decide on it up front.
I have questions before I commit.
Good. Book a call. Thirty minutes, free. We work out whether this is the right fit. No pitch, no pressure.
Anything else, email [email protected] or call +44 7900 183311.
Join FORGE
You didn't work this hard to just settle
You wanted it all. The family, the home and the freedom, just as much as the career and the business. Eight weeks, sixteen men, and the system that makes it work.