"Life is good. I do less but have more. Business, exercise, time with the children, social life. 2026 has been the best year of my life."
Jimi Clarke
For men who have done the work
High Value Life mastery. Twelve months, three goals, and a room of men who raise your game.
KOLA is our mastermind. The room you stay in after FORGE or Elite.
Join at the founders rate before 1 November 2026.
3 events a year
Fortnightly FIRE CODE check-ins
Founding year £1,200
You know what happens when it stops
The notebook goes in the drawer. Four months later you are back where you started.
You have done the work. You know what it feels like when the System for Living is running: the energy, the calm, the man your family is glad to see walk in.
And you know what happens when it stops. The group chat dies, the tracker slips, and you wonder what happened.
KOLA is what stops that happening.
What KOLA actually is
A Lakota word for the man you stand beside for life
Closer than a brother. It is three things, and you need all three.
It is social
A room of men with an energy for life and a drive to be and do more than the average bloke. The fun, the adventure, the friendships, and the fuck it, let's do it you have been missing.
It keeps you living it
You installed the System for Living. KOLA is where it stays installed, week in, week out, when life gets busy and the old habits come knocking.
It accelerates what you want
Your targets, your family, your business, your body. Pushed further and faster by a room of men who will not let you settle for less.
How the year runs
Three cycles. Online Boardrooms. Three days together.
The goal is to strike the balance between accountability and enjoyment, without overload.
Three cycles worked around the school terms, so the year fits family life instead of fighting it. Holiday time is to be enjoyed, a conscious reward and reset.
Online, the Boardroom. Four across the year. Each one reviews the plans laid down, and kicks off the next stretch. You walk in with your numbers and you walk out with your next move.
In person, the Lodge. Three times a year we get together. Maybe a day, maybe an afternoon, maybe a whole weekend. We celebrate, we do something outdoors and physical, and we make a difference in the community.
In between, the room does the work. Your goals set and supported by the group. Introductions to the people who can move your business and your life on. And when a man in the room hits something hard, the whole room rallies round him.
Welcome video for the founders
Recorded for the founding men, and a good guide to where KOLA is heading.
Between the events
The FIRE CODE does not stop
- Fortnightly FIRE CODE check-ins. Short accountability and encouragement calls. Focus, Impact, Relationships, Energy. Roughly two sessions a month, so it is never too much
- Three 4-week challenges a year. Can you go four weeks without caffeine? Twenty-five press-ups a day? Sometimes it is quality time with the kids or your partner. Small, doable, and about seeing what happens when you commit
- The KOLA WhatsApp. Support, networking and banter, every day of the year
Who this is for
Is this you?
This is for you if
- You have done FORGE or Elite and you want to keep living it, not just remember it
- You are a motivated father looking for a Mastermind that is not just business focused
- You want goals for your next 12 months which are planned, supported and not left to chance
- You would rather be in a room of men going somewhere than a room of men explaining why they cannot
- You want fresh adventures, challenges and friendships that fuel the rest of your life.
It is not for you if
- You want another course. This is not one
- You want to turn up once a quarter and coast. The room will notice
- You are not willing to have your targets reviewed by men who will tell you the truth
- You want a support group rather than a standard to rise to
The men
This is not a phase anymore
"I have proved to myself I can do what I say I am going to do. This is not a phase anymore, it is how I live now. It has changed my relationship with my wife, the kids, work and opportunities. It is huge."
Pete B
"You are not facing things alone."
Andy Williams
The founding group
You get everything for just £1,200
Join at the founders rate before 1 November 2026. After the founding year, the standard rate is £250 a month or £2,500 a year. It is the first year, so it is priced like the first year. The men who come in now are the men who shape what KOLA becomes.
The three Lodge events are shaped with the founding group. Format, dates, location and what each one costs to attend are worked out with the men in the room, and travel and accommodation are your own. That is a big part of why the founding year is priced at £1,200.
Invoice it through your business. KOLA qualifies as training and development through Hero Education Limited, which makes it tax efficient in the UK.
Rather talk it through first? Message me on WhatsApp.
Not done the work yet? KOLA is commonly for men who have been through FORGE or Elite 1:1. If you feel you are ready to move straight into KOLA, or want accelerated access, I welcome that. Simply book a call to discuss your application.
Before you ask
Frequently asked questions
Do I have to come to everything?
No. The Boardrooms are the ones to protect, because that is where your goals get set and reviewed. The Lodge days are there to enjoy. Nobody is counting.
I cannot make it in person very often.
Most of KOLA is online: the Boardrooms, the check-ins and the challenges. Three times a year we get together, and you choose which of those you can make.
What happens after the founding year?
Honestly, I do not know yet. The normal rate is going to be £250 a month or £2,500 a year. I like the idea of grandfathering all founders in at this rate for life, but it depends on how the structure evolves. Get in now and that could at least mean you.
Who can join?
Open to alumni any time. Open to any man after an application conversation and the System for Living on-ramp.
Anything else, email [email protected] or call +44 7900 183311.
Join the founding group
You did not do the work to let it slip
You know what the System for Living feels like when it is running. KOLA is just deciding you want to feel like that for the next twelve months.
WHY BECOME A HIGH VALUE MAN?
Unlike other programs, the High Value Man Project isn’t just about business success — it’s about building the true riches, relationships, and results you deserve across your entire life.
Using our proven 3XC Formula For Living and the FIRE CODE framework, you’ll unlock the clarity, courage, and commitment you’ve been missing as a man:
