"2026 has been the best year of my life. I get more done now by doing less."
Jimi ClarkeTwo businesses, two daughters
The High Value Man System for Living
Success at home as well as at work.
For the business-owning dad who has achieved success and wants his family life to match it.
Too many men end up with one but not the other. The System for Living gives you a new mindset and clear actions to put you back in control of your life, so you can be the man and dad you want to be.
Coaching business-owning dads since 2018
One system for living
Group or one to one
Who this is for
You built the success. Happiness at home was meant to be part of it.
You run a business or you lead in one. You've got kids, a diary that's full and a phone that never stops. From the outside, it's working.
But you know the real scores. Work's an 8. Your marriage, your body and the fun in your life are sitting somewhere around a 5.
This wasn't the plan. And you want more than this.
You work hard to create the life you desire. Instead of feeling appreciated and fulfilled you feel worn down and disconnected. The harder you try to fix it the worse it seems to get. Something needs to change and you are determined to find the answer.
This is for you if
- You want success at home as much as at work
- You're done settling for a 5 out of 10 marriage, body or social life
- You're committed to improving yourself so you can be more for others
- You are determined to have the life you desire, rather than one you are putting up with
It's not for you if
- You're looking for a magic pill
What you get
Wake up with energy and drive. Live with connection and joy.
- Clear on who you are, what you stand for and what you want, at home and at work
- The conversations you've been putting off, finally had
- Fitter, sleeping better and sharper, with energy for the evening, not just enough to survive the day
- Work that lights you up, or the balls to change it
- A wife who notices, kids who want your time, and mates you actually see
- Plans in the diary, and something to say when someone asks what you're up to
Be the man other people look at and ask: how do I get some of what you've got?
How it works
The System for Living. Every piece in place.
Most programmes fail because they are one thing without the other.
A PT goes big on the fitness. A business course goes big on the hustle. A mindset course goes big on the mindset. But you can't upskill your body without upskilling your mind. You can't set a load of goals and train every day if you haven't understood why you're so worn out. None of it adds up unless every piece is in place.
What I found through thirty years of study, and through my own divorce, breakdown and rebuild, is that it is remarkably simple. And it is remarkably quick.
When you're clear about who you are and what you want, when you're not putting up with the crap that leaves you worn out, frustrated and resentful, and when your commitment makes the things you want to do simply part of who you are, so doing them lifts you up rather than drags you down, the life you want starts to appear right in front of you.
There's detail to how it works. But the principles have been documented for hundreds of years, if not thousands. What was missing was a modern-day system for making it happen. That's what I built inside the High Value Man Project.
Three steps: Clarity, Courage, Commitment.
Three steps, and the order matters. Clarity to create what you want. Courage to address whatever is in the way. And a system that makes Commitment as simple as being the man you want to be. Where all three meet is fulfilment.
Clarity
Know who you are and what you want
We reconnect you with who you are: what you stand for, your values, your passions, your strengths and your weaknesses, and what you actually want at home and at work. This is you putting yourself first. That isn't selfish, it's self leadership. A man with a strong enough why can overcome any challenge.
You get: a clear vision for your life, and the why that drives it.
Courage
Face the truth and act on it
Most men carry frustration, blame, resentment and regret around with them. The conversations they haven't had. The forgiveness they haven't given. Wanting something and not knowing how to go and get it. It robs a man of his voice and his confidence, and it leaves him doubting his own clarity.
Courage is where you put it down. You learn that you choose who you are and how you show up, in any moment. Who you're being drives what you do, and what you do decides what you have. Life stops happening to you, and starts happening because of how you show up.
You get: your voice, your confidence, and the conversations that move your life forward.
Commitment
Close the gap
Commitment is the gap between what you say you want and what you're actually doing. We find those gaps, then put the habits and routines in place that drive you forward, week after week, until you're living your vision and your potential. Not willpower. Consistently doing the right things that bring the right results.
You get: a life that runs on your standards, not your mood.
"I've proved to myself I can do what I say I'm going to do. This isn't a phase anymore, it's how I live now."Pete B, Elite 1:1
Inside Commitment
The FIRE CODE. Focus, Impact, Relationships, Energy.
The FIRE CODE is the fuel inside Commitment: four areas of a man's life, worked on and tracked every week, so you always know where you're winning and where you're leaking.
Every week you run the FIRE Tracker: gratitude, who you're going to be this week, your actions in each area, the habits of a healthy man's lifestyle, a score for your mindset in each area, who you need to talk to, and the commitments you're keeping. Your own numbers show you where the week went, and fuel the next one.
- Focus: you. Fitness, sleep, diet, mental and emotional health, learning. How you're performing as a man.
- Impact: money, work and community. Your ability to provide, and the joy in what you do in the world.
- Relationships: your wife or partner, your children, your family and friends, your mentors and network. Enough of the right people around you that she isn't carrying all of it.
- Energy: fun, adventure and peace. The point of all of it is to enjoy the ride.
Why it works
The science behind what men need to thrive
Get the FIRE CODE right and your body's feel-good chemicals follow: dopamine, serotonin, oxytocin and endorphins. They fuel drive, energy, happiness, libido and your sense of purpose.
Run a life without them for long enough and you get the opposite. Cortisol up, day after day, while everything that refills you quietly drops off the list.
The results come quickly because the System For Living stops what is draining you and replaces it with actions that reward you. Looking after yourself, quality time with the people you love, and a life with happiness and success in equal measure.
- It's not therapybut life gets better
- It's not a men's talking circlebut you build deep connections
- It's not a fitness programmebut you'll feel stronger than ever
- It's not couples counsellingbut your wife will be all over you again
Proof
Real men. Real pressure. Real shifts.
"Nine months of therapy summed in thirty seconds."
Gav FarrantFather of three
"This reshaped me, and built a home where my wife and kids thrive too."
TomDad of three
"I'm back building the business, and I'm down about 16 kilos in seven months."
Andy Williams
Who runs it
I'm a family man with a business, not the other way around.
I watched it happen to my dad when I was a kid, then I found myself in the same battle before my own divorce, business loss and breakdown. The result of those experiences became the High Value Man System for Living.
I'm not a guru. Nor is this textbook coaching bullshit. It comes from thirty years of study and lived experience, and I've been coaching business-owning dads with it since 2018.
Jonnie Jensen
Two ways in
Same system. Pick how you want it.
FORGE
Eight weeks, in a small group
For the man who gets more done with other men around him.
Next group starts Monday 23 November. Doors close Sunday 22 November. Sixteen places.
£1,200Eight weeks
Or £850 paid in full.
ELITE 1:1
Twelve weeks, just you and me
For the man who wants it built entirely around his life, at his pace.
Start when you're ready. Three new men a month, never more than seven at once.
£3,000Twelve weeks
Or 3 x £1,000, or £2,500 paid in full.
FORGE: the two-week guarantee. Complete your onboarding, show up to every session and update your FIRE Tracker. If after two weeks it's not for you, you can request a full refund.
ELITE 1:1: the Welcome Call. It will be quickly apparent in your Welcome Call if the High Value Man Project is not right for you. If it isn't, I'll tell you, point you at something better, and refund the programme in full.
Invoice it through your business. Both programmes can be invoiced to your company as training and development.
You start the day you join. The FIRE CODE work begins the day you pay, not the day the group starts.
KOLA, our Mastermind
The ongoing programme for men ready to accelerate their personal growth, happiness and success alongside a Collective of like-minded men. You can join directly, subject to an application conversation. Full details on the KOLA page.
Not sure which one?
Take the free Lifestyle MOT. Three honest minutes, and you get a personal review back from me telling you where you are and where to start. Or book a call.
In the middle of something specific? Start with burnout, marriage strain or rebuilding after divorce.
Before you decide
The questions men ask me first
I haven't got time.
It's one session a week plus your weekly FIRE Tracker. Most of what changes is how you use the time you've already got.
Can I justify the money?
You can invoice it through your business as training and development, pay in instalments, and both programmes carry a guarantee, so you're not committing blind.
What will my wife think?
She doesn't want a nice guy who provides and has no vision. She wants the man she fell in love with. Tell her what you're doing, then let her see it.
Is this therapy?
No. It's coaching for capable men who want more from their life. It isn't medical, financial or legal advice, and if you need clinical support I'll tell you.
I've tried things before and they didn't stick.
Courses give you information. This is a system you live by, with your numbers checked every week. That's what makes it stick.
Group or one to one?
If you get more done around other men, FORGE. If you want it built entirely around you, Elite. Still not sure? Take the Lifestyle MOT and I'll tell you what I think.
The System for Living
It's not something you learn. It's something you become.
Clarity about who you are, the courage to act on it, and the commitment to live by it, fuelled every week by the FIRE CODE. Next FORGE group starts Monday 23 November.